The Shop
Every shirt has a post behind it
Printed to order on garment-dyed heavyweight cotton. Nothing sits in a box in my garage, and nothing gets made until somebody wants it.
What Up Champion
WHAT UP CHAMPION
I say this to everybody I meet, and I have for about twenty years. It came off a voicemail from Mack Newton — the man who rehabbed Bo Jackson back to the major leagues, on two replaced hips of his own.
Where the line came from →Get this one$38
CHAMP
CHAMPION HABIT AND MINDSET PRACTICE
What the name of the program actually stands for. Six pillars — mindset, movement, nutrition, relationships, daily ops, spiritual — run long enough that they stop being things you do and become the person you are.
All six pillars →Get this one$38
Stay Ruthless
STAY RUTHLESS
How I signed off a post in 2012, in my sixth professional season, about what it actually costs to invest in yourself. Still how I think about the work.
The post it signs off →Get this one$38
Every design comes on five garment-dyed colourways — black, navy, charcoal, moss and brick — in sizes S to 4XL. Printed and shipped by Fourthwall. Produced to order, so give it 5–11 days.